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![The New B2B Purchase Process: What You Need To Know Now [Research] - Heidi Cohen](https://heidicohen.com/wp-content/uploads/B2B_Buyer_Journey_Map_via_Forrester.png "The New B2B Purchase Process: What You Need To Know Now [Research] - Heidi Cohen")
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McGraw-Hill Companies, Inc., McGraw-Hill/Irwin. - ppt download
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